On May 19th, 2021, China General Chamber of Commerce-USA (CGCC) hosted “A Conversation with Richard Edelman” as part of its Leaders Roundtable event series. The event invited Richard Edelman, CEO of Edelman, one of the largest public relations firms in the world, to share his unique perspectives and insights on the current Communications and P.R. landscape with a high-level audience of CGCC vice chairs and executive board members as well as other leaders from top American and Chinese companies.
Throughout the discussion, moderated by David Schner, President & Executive Editor LEADERS Magazine, Mr. Edelman discussed best practices in reputation management, the changing rhetoric regarding the U.S.-China business community, and the different ways companies can leverage their marketing efforts to tell their stories most effectively in today’s increasingly technologically advanced world.
Watch the full event below:
CGCC extends its deepest appreciation to Mr. Edelman for sharing his expertise and perspectives with the CGCC community as well as to Mr. Schner for helping to organize and moderate the event.
CLICK HERE to learn more about the Edelman 2021 Trust Barometer
CLICK HERE to view Mr. Edelman and Mr. Schner’s Bio on the CGCC Speaker’s page
Founded in 2005, China General Chamber of Commerce – USA (“CGCC”) has been recognized as the largest and most impactful non-profit organization representing Chinese enterprises in the U.S. As an independent, non-partisan, non-governmental chamber of commerce, CGCC provides a broad range of programs, services, and resources to over a thousand multinational members across the U.S., with a mission to create value, generate economic growth, and enhance cooperation between the U.S. and Chinese business communities.
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