On Friday, December 1st, China General Chamber of Commerce–USA (CGCC) hosted its sixth 2017 “Lunch & Learn” event of “Event Planning, Basics and Best Practices” at the CGCC New York office. Tracey Brown, Founder and President of Events by Tracey Brown, LLC joined us as a guest speaker to share her expertise on event planning and execution with more than twenty representatives from CGCC member companies.
Tracey introduced some key steps of event planning process, including identifying the goal, creating event concept, identifying budget, identifying event management tools and staffing resources, and establishing the timeline. Tracey believes that it is very important to always think ahead and build in time for the unexpected. “During the event planning process, we should not only to round up your team members but let them come together and understand we are all thinking about the same thing” Tracey Said, “and post-event feedbacks, lessons learnt and final budget review are also the most critical steps in the process, since lessons learnt from this event are transferable to another. Accessing and sharing the result with your team is a great opportunity for team growth and team building.”
Tracey shared with us her experience during her twenty years in Waldorf Astoria Hotel. As an expert of event planning, she introduced us how to cooperate with labor union, vendors, and venues. It is the cooperation and great communications that contribute to the success of an event. Tracey also illustrated how to communicate effectively, how to maintain vendor relationships and how to control budget.
CGCC presents special thanks to Events by Tracey Brown and our members, partners and media friends who joined the event.
CGCC “Lunch & Learn” Series aims to provide a platform for CGCC member companies and partners to share industry insights. We welcome proposals for our future Lunch & Learn events! Please email email@example.com for detailed information.
Please check our event material page for the ppt that was presented at this event.
Please check the presentation video on our moment page.
Events by Tracey Brown (ETB)
ETB is a full-service event planning and management firm handling corporate, non-profit and social events. With a wealth of experience in hospitality management and 20 years of experience in luxury catering and event planning at the world-renowned Waldorf Astoria Hotel in New York City, Tracey is fully committed to offering a thoroughly professional, uniquely dedicated and genuinely enjoyable event experience to every client. With a vast network of well-established vendor partners, Tracey’s passion for delivering best-in-class resources with a constant attention to client value is her hallmark. As a boutique firm, ETB limits their portfolio to ensure the highest level of attention, responsiveness, and service to each of their valued clients. The Goal: Always over-deliver.
Tracey L. Brown
Events by Tracey Brown, LLC
Founded in 2005, the China General Chamber of Commerce-USA (“CGCC”) has been recognized as the largest and most influential non-profit organization representing Chinese enterprises in the United States. CGCC’s mission is to promote Chinese investment in the United States and to enhance cooperation between the Chinese and U.S. business communities. Today, CGCC’s membership consists of more than 1,500 companies, including both Chinese and non-Chinese companies. 55 CGCC members are ranked on the 2017 Fortune Global 500. In 2016, CGCC Chinese member companies invested approximately $50 billion in various industries in the United States. As of the end of 2016, CGCC Chinese member companies employed over 200,000 people throughout the United States.
About CGCC Foundation
Established in 2014, CGCC Foundation is a 501(c)(3) tax-exempt organization. The mission of CGCC Foundation is to deepen mutual understanding and cooperation between the United States and China through research, public charity and engagement in economic, cultural and social exchanges.