On May 9th, China General Chamber of Commerce – USA (CGCC) hosted “Overview of the U.S. Advertising Market & Strategies to Navigate Through It” as part of the CGCC Lunch and Learn event series at the CGCC New York office. William Eydt, Client Partner of Financial Services at The Wall Street Journal joined the event as the guest speaker and shared his insights on the U.S. advertising market and its future. About 15 representatives from CGCC member companies and partners attended the event.
During his presentation, Mr.Eydt briefed the audience on his experiences in the advertising field and explained how media platforms have changed and how they will continue to evolve and progress over time. He expressed that the ongoing trend of everything “going digital” is unavoidable, and it is essential to adapt to market.
Mr. Eydt also shared three critical ideas to keep in mind in order to make an outstanding advertisement: “Earn Trust, Differentiate, and Be Digital.”
The CGCC Lunch & Learn Series aims to provide a platform for leaders from CGCC member companies and partners to share their industry insights with CGCC member companies and team members. CGCC welcomes all passionate leaders from our member and partner organizations to join this program.
Click here to view Mr. Eydt’s powerpoint presentation.
Founded in 2005, the China General Chamber of Commerce – USA (“CGCC”) has been recognized as the largest and most influential non-profit organization representing Chinese enterprises in the U.S. Its membership consists of more than 1,500 Chinese and U.S. companies, 54 of which are ranked on the 2018 Fortune Global 500. CGCC’s mission is to create value, generate economic growth, and enhance cooperation between the U.S. and Chinese business communities. CGCC conducts extensive research and provides a broad range of programs, services, and resources to its members and key stakeholders in an effort to foster the mutual understanding, trust, and engagement between China and the U.S. As of 2018, CGCC’s Chinese member companies have cumulatively invested over $120 billion, employ more than 200,000 people, and support over one million jobs throughout the United States.
CGCC is a national organization and includes CGCC-New York (CGCCUSA-HQ), CGCC-Chicago, CGCC-Houston, CGCC-Los Angeles, CGCC-San Francisco and CGCC-Washington D.C.