LeEco Publicizes Data on North American Chinese Users’ Content Consumption, Creating a TV Ecosystem with Best Understanding of Chinese Community

Silicon Valley, May 3, 2017, LeEco, a leading global technology and internet company, published its first set of data on Chinese American users’ content consumption on big screen TV. The report indicates that about 60 percent of Chinese American consumers prefer VOD (video-on-demand) programs, and 40 percent prefer live streaming. Children’s programs and popular TV dramas are the most welcomed Chinese language content in North America.